Rare Dr. Seuss title, an "illuminated" ship's log with jaunty marketer's text by Esso (formerly Standard Oil, later Exxon).
"We can think of many other reasons for keeping a log, but one of the best is that it will prove how much better your engine performs on Esso Maine Fuels and Lubricants."
Nearly two decades before Seuss would become a household name, he illustrated advertisements for various companies including Ford, NBC, and Standard Oil. This postwar follow-up to Esso's two previous SECRETS OF THE DEEP, likewise written by Seuss as "Old Captain Taylor," rises above its petroleum-advertising origins by virtue of Seuss's charming and virtuosic illustrations, typical of his best advertising work. This copy comes directly from the stock of Aleph-Bet Books, the firm of Seuss bibliographers Helen Younger and Marc Younger.
Read more: Younger, First Editions of Dr. Seuss Books: A Guide to Identification, 48.
First edition. [n.p.]: [Esso], [circa 1947]. 10'' x 8''. Original saddle-stapled pictorial wrappers. Illustrated with red, white, and blue images by Seuss throughout. 36 pages. Minor edgewear and soil to front cover.
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