First edition of this exceptionally rare Sendak advertising title featuring the lion mascot of the Lyons event planning company.
"I am the Lyons' lion..."
There are few names as synonymous with children's books as Maurice Sendak. THE GUARDIAN called him "one of the most successful illustrators of the 20th century," flagging his 1963 breakout hit WHERE THE WILD THINGS ARE as "a turning point [...] in the history of children's books." Among his numerous accolades are the Hans Christian Andersen Award, the Caldecott Medal, seven Caldecott Honors, and the National Book Award.
This fascinating advertising slice book illuminates the lesser-studied commercial side of Sendak's career. In it, he depicts several variations of the Lyons Company's lion mascot, along with information about the event planning and convention services they offered; it notes clients including Eastman Kodak, IBM, and Corning Glass. Amusingly, though they are careful to include one of Sendak's many awards in their attribution, Lyons managed to misspell Caldecott as "Caldicott."
This work is exceptionally scarce: OCLC locates only a proof copy held by the Morgan Library. Furthermore, it does not appear in Hanrahan's revised WORKS OF MAURICE SENDAK. A major rarity for the Sendak collector.
Read more: Stephanie Nettell, "Maurice Sendak Obituary," The Guardian 8 May 2012.
Murray Hill, NJ: The Lyons Company, Inc, [circa 1965]. 12'' x 6.5''. Original stiff color pictorial wrappers, spiral-bound. Illustrated in color.  half-length pages, with illustration on recto and text on the verso. Wrappers with a touch of edgewear, a hint of rubbing; tiny bump and closed tear to lower edge of rear wrapper. Clean.
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