First book edition of these twelve lectures delivered by Watson at the People's Institute, whose publishing arm would soon become the legendary W.W. Norton.
"Possibly the easiest way to bring out the contrast between the old psychology and the new is to say that all schools of psychology except that of behaviorism claim that 'consciousness' is subject subject matter of psychology. Behaviorism, on the contrary, holds that the subject matter of human psychology is the bahavior or activities of the human being." — John B. Watson
First appearing as 12 separate pamphlets, each published after Watson delivered a lecture for the adult education program at The People's Institute from 1924 to 1925, BEHAVIORISM gathers these important lectures in book form for the first time. The Institute was founded by William Warder Norton, who later that year would restructure the publishing arm into W.W. Norton.
Though perhaps best known for the now-controversial "Little Albert" experiment (in which an infant was conditioned to fear a rat by associating it with a loud, startling sound), Watson founded the Behaviorist school, which among other advancements, helped firmly establish psychology as a branch of science, and encouraged a more rigorous, observable approach in the field. A significant work of 20th century psychology, scarce in its true first edition.
New York: The People's Publishing Company, (1925). 8.75" x 5.75". Original full black cloth. With printed title labels mounted to top board and spine, as issued. Lacking the rare jacket. 251 pages. Spine label toned; some mottling, wear, and soil to the cloth; extremities rubbed. Overall, sound and clean.
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