An Anti-Hipster Ad: "Those who want GIN must ask for GIN"
MARCH OF HUMBUG!
Advertising The Black Horse & Swan, run by William Stevens
Indignant broadside bemoaning the flamboyant advertising techniques of fellow public house owners – and directing readers to his own establishment, which is "NOT A GIN PALACE."
Very good plus.
MARCH OF HUMBUG!
This advertisement for Stevens's establishment attacks his competitor's evocative new names for drinks to draw customers with increasing indignation: "In the innocence of his heart he might be tempted to try the various delicacies which present themselves under the names of Highly Rectified Geneva Liqueur! Cream of the Valley!! Bloom of the Mountain!!! Restorative Drops!!!! Butter Liqueur, &c. &c. !!!!!"
In addition to attacking the increased prices at which these drinks are sold, the broadside suggests that those who prefer "the good old English custom of CALLING THINGS BY THEIR RIGHTS NAMES" should visit 9 Blackman Street (the address of The Black Horse & Swan). There:
"Those who want GIN must ask for GIN, and they shall have genuine GIN, neither 'Liquid Fire' nor 'Blazing Poison.' -----Those who want PORTER, shall have PORTER, Entire PORTER, and NOTHING BUT PORTER."
Though undated, the broadside would have been produced after the 1832 publication of the satirical pamphlet MARCH OF THE HUMBUG, referenced here; but before Queen Victoria ascended the throne in 1837, given the reference to "his Majesty."
[London]: n.p, [circa 1832-1839]. 15'' x 10''. Single broadsheet printed recto only with a few different display types and two printed manicules. A few small tape repairs to verso. Minor loss to upper right corner, not affecting text, else clean and well preserved with only a bit of edgewear and a previous fold.
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