WHO NEEDS IT? [Advertising Portfolio for Pull Tab Cans]

[Packaging] ALCOA
[Circa 1963]

Advertising portfolio for the introduction of the pull-tab aluminum can, the packaging features a churchkey motif with the tagline "Who needs it? Nobody needs it!" Likely distributed to potential buyers like beer and soda producers, the portfolio contains samples of ads placed by Alcoa in major publications like LIFE and TIME, with information on their promotional schedule.

Near fine.

Price: $750.00