architecture & design
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Scarce book of design theory based on the broad concept of connections. Caplan, who was editor of INDUSTRIAL DESIGN magazine and teacher of design criticism at the School of Visual Arts in New York, was a consultant to the Herman Miller company and author of The Design of Herman Miller, published in 1976.
Advertising portfolio for the introduction of the pull-tab aluminum can, the packaging features a churchkey motif with the tagline "Who needs it? Nobody needs it!" Likely distributed to potential buyers like beer and soda producers, the portfolio contains samples of ads placed by Alcoa in major publications like LIFE and TIME, with information on their promotional schedule.