Original bookshop advertising standee for ROLLER SKATES — which uses the work's 1937 Newbery Medal win as a selling point.
Very good plus.
Price: $750.00
"Suppose she kept on skating in the Park for ever and ever!"
This advertising standee, and the title it represents, is an illuminating example of the calculus that goes on behind the scenes of publishing. ROLLER SKATES is a semi-autobiographical story that takes place over the course of a year, in which Lucinda gets a taste of freedom and adulthood in 1890s New York while her parents are traveling abroad. This framing, as noted by KIRKUS REVIEWS, is purposeful: it was published as a story, rather than as nonfiction, because it "would sell better that way." When ROLLER SKATES earned the 1937 Newbery Medal, the accolade was summarily incorporated into promotional materials such as this bookstore standee.
An attractive piece of ephemera, with a new illustration by Valenti Angelo: shop-based promotional items from this era are both scarce and enlightening evidence of the everyday practices of bookselling.
Read more: Kirkus Reviews, 1 October 1936.
New York: The Viking Press, [1937]. 20'' x 12''. Stiff board with pink, blue, and black illustration and text printed one side only. Verso with unused cardboard fold-out stand. Corners with a touch of bumping, a couple small sections of foxing confined to margins; mild soil. Bright.
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