First edition, paperback original of this paranormal romance of reincarnation and eternal love — issued in the surprise romance line from Playboy.
Near fine.
Price: $30.00
Playboy was one of the earliest imitators of Avon's best-selling formula. The company began by mimicking the branding already associated with historical romances in order to make an appeal to women readers who sought sensual content: in other words, it was a strategy in line with their established philosophy, but for a new audience. The line was pitched and executed by editorial director Mary Ann Stuart, who told John Markert: "I had read some of the Rosemary Rogers books, thought they were wonderful, and thought we ought to try something along that line." Avon considered Playboy's move "cynically imitative," but Stuart puts it even more bluntly. "They were furious, absolutely furious," she told Markert: they told her "You're imitating us, and have no right to." Marten's book, epic in scale yet with a slightly edgy premise, is a fine example of the series.
Read more: Markert, Publishing Romance: The History of an Industry, 1940s to the Present.
(New York): Playboy Press, (1980). 7'' x 4.25''. Original color pictorial wrappers with art by Norman Walker, 16529, cover price of $2.25. Publisher's ads at rear. 319, [1] pages. Ink owner name dated year of publication to verso of front wrapper. Trace edgewear, light toning to leaves.
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